JTmaxwell was founded by Dr. Jennie Jenita Choi in early 2010 focusing on high quality natural skincare for sensitive skin.
In early 2012 Jennie started losing her hair despite only being in her early 30’s so she began researching the subject and started developing shampoo and conditioner formulas that would both reduce her hair loss and promote hair growth.
After more than 14 different formula adjustments, her bestselling anti hair loss shampoo and hair rejuvenation treatments were launched. A highly effective hair serum was later developed and launched to complete the JTmaxwell hair care range.
JTmaxwell also produces a range of best selling skincare products such as face lift serum, moisturiser, sun block and more.